5 Years Of Fat Joe
The first blog we wrote in 2016 revealed some great little tips our clients do when using our services:
This month we launched a brand new long awaited Local Business Citation Submission Service. With the overwhelming success of our Agency Dashboard platform launch in November 2015, we realised Agencies didn’t want to leave our dashboard to order services from other suppliers. We acted upon this and delivered this service first as the most wanted service from Agency feedback.
More than 1,000 SEO Agencies have now signed up for an account with Fat Joe. This is more than double the agencies we worked within in less than 6 months.
This month delivered a huge SEO landscape change in the form of a new Real-Time Algorithmic update from Google dubbed ‘Penguin 4.0’. We covered this in a nice bitesize what you need to know blog post below:
This month saw a huge rise in new agency sign ups with Fat Joe resulting in our production team almost doubling to 60 strong team members.
The first blog of 2015 is definitely worth a read:
Fat Joe’s copywriting team grew to 16 Full time copywriters bringing the total number of the Fat Joe team to 27.
New recruit Megan joined the production team to assist with various service production requirements. There was also a great post giving an insight to how Fat Joe find and strike up relationships with new Bloggers:
Fat Joe also exhibited and sponsored at the prestigious Brighton SEO Event. Andrew Thomas was the winner of the #FastestSEO competition winning an iPad Mini.
A great link building guide for agencies was written and released:
This month we launched our very own live online client dashboard system. Agencies are now able to place, manage and track the live progress of orders right from within their dashboard.
January marked one of the biggest changes in the SEO landscape. The Google spam team were making a bigger effort to combat the many spam guest posting and blog network services. This period saw the company increase its client base by more than 25%.
You should read this blog post from February.
Fat Joe hired another new recruit (Emily Nickless) to join as a support ninja to ensure a consistent level of quality and the delivery of services on time. This brought the staff total to 14.
This saw the company’s biggest website redesign launch to date. The company decided they wanted to appeal to more of the international market they were already attracting and subsequently launched on the .co domain name of today.
Fat Joe’s client base grew to more than 250 SEO Agencies during this period due to the website re design and international focus.
This month saw a huge recruitment drive from Fat Joe to cope with the increased demand on services. The writing team grew to 14 full time copywriters, the client side account management team grew to 4 and Fat Joe also took on 2 in house Developers to design, build and create an in house order management system with client side dashboard.
Fat Joe’s famous Christmas Party took place at the Mailbox in Birmingham, UK.
A brand refresh took place including a brand new website.
Fat Rank was born. The world’s fastest keyword rank checker. A free chrome extension designed to check and return the Google ranking position of any keyword you typed into the tool.
There were 2 blog posts written during this month.
- If 50 Cent Was Your SEO Mentor, Here’s What He’d Teach You
- 5 Ways to Price Your SEO Services in 2013
The guys moved out of their home offices into the first ever office for Fat Joe on the Park Plaza complex in the heart of Staffordshire.
The company continued to grow from strength to strength introducing a new content writing service along with the recruitment of an additional 2 copywriters, bringing the company staff total to a strong team of 6. This was around the time that the Joe’s decided to try out stand up desks.
An infographic Fat Joe created from research to design went viral amongst the marketing industry. The infographic wasn’t just created for self promotional purposes, this was the infancy of launching a brand new infographic design service. Shortly after Fat Joe recruited 2 creative designers, enabling the company to offer a scalable infographic design service to clients.
New support ninja (Emily Taylor) was recruited to work from the Fat Joe Headquarters to manage day to day operations and client accounts. 2 additional recruits (Dan and Cherry) joined the team to increase the blogger outreach production and management. There were also 2 great blog posts that were written this month.
There were a couple of great blog posts from this month you should see.
- 4 Different Types of SEO Clients and Which Ones to Avoid [GRAPHIC]
- ‘My Dog Ate My SEO Report’ and 9 Other Common SEO Problems with Simple Solutions
The company explored the history of link building for SEO and produced this infographic.
The company’s content writing team grew again recruiting an additional 2 copywriters to cope with the increase in demand from not only UK marketing agencies but also agencies in an additional 3 countries.
If you’re struggling to write compelling blog posts you should check out the blog post written this month.
The story of Fat Joe starts with Joe Taylor and Joe Davies – 2 SEOs from the heart of Staffordshire with more than 10 years combined experience working in-house and agency side in extremely difficult and cut throat industries, such as dating, travel and insurance.
After working together in an SEO agency for around a year, both Joe’s decided there must be a better more trusted solution for SEO and marketing agencies to outsource their content and link building. Frustrated with a market limited to offshore and low quality solutions, both Joe’s saw an opportunity: To create a company that offered higher quality outsourced services at affordable prices, specifically for marketing agencies. Fat Joe was born. Where did the name come from you ask? Still to this day the name remains a mystery, but it just kinda stuck.
After a long few months of market research, trialling and testing, June 2012 saw the first website ever launched for Fat Joe, along with an all encompassing link building service designed to be effective, hands off and most of all scalable.
After working on well over 200 link building campaigns since launching, Fat Joe introduced a new blogger outreach service designed to deliver magazine quality content placements on genuine websites. This new service would earn SEO’s and brands in-content, editorial links.